I am not sure that anyone has quantified or set a benchmark for the definitive calculation for viral. Maybe after this little bit of flippancy, we will see what viral really means.

For sure, the small business community would endear themselves to the veteran community, as would American Express. With the massive number of us in the Boomer category, meaning the highest disposable income of all demographic groups, you know they are after us.

It was three years ago that Mayor Bloomberg and Kenneth Chenault the honcho at American Express launched this nifty idea of, ” Small Business Saturday.” I think it is working. I hear more and more folks adopting bragging rights about how they shop local. It is the latest tattoo. Even kind of chic, depending on your brand of local. Geezz, I always used to patronize local taverns!

There is clearly a celebratory aspect to this emerging movement. It has an uncanny similarity to the fondness for returning veterans. So lets just have a corporate merger here. All devised by little ole TucsonCitizen.com, with Daddy Gannett looking on.

On Small Business Saturday each business could donate $1 to the cause of Disabled Veterans. We could be all grown up like the MDA and Susan B Konen Fund. Just without the coercion and involuntary requests from all the convenience store employees. Ours would be a bit more magnanimous and sans corporate staff.

The  market researchers have indicated that this campaign to shop locally created approximately 103 million shoppers.  Can you dig it? 103 million Americans helping Disabled Veterans across America. Seems to me that American Express would get as much mileage out this marriage of causes as would one day of shopping.

Howabout just taking a combat veteran shopping on Saturday.? That makes two in the store. What do I know? I am just a street level marketer. Although, I did turn around 5 shopping centers in Tucson.

As a retired commercial property manager and landlord, I spent my adult life with local business men and women.  I think I have a feel for their community spirit.

The National Federation of Business has predicted that the consumers who are planning to shop from local merchants will be at 67%. In 2011 that percentage of all consumers was 44%.

I say, add the Veterans in  your community to the equation and we can push that to 75%.

So, lets go viral and set a new benchmark. In the process Americans will get to meet a few Veterans of War. It would look like an old Norman Rockwell painting.

Veteran Veritas  may have to copyright this scheme. I can see a new Hallmark card now!

Don’t miss the 23rd annual Nam Jam Patriotic Event at Kino Sports Complex on Saturday, March 26th.

Car Show, Chili Cook-Off 10am-3pm

CONCERT:  12-6 pm      $5 admission, kids under 12 FREE

60’s Garage Band; Running Hot; Chuck Wagon & The Wheels; Borboletta; 2011 Battle of the Band Winner

Kids Play Area; Military Displays; Cold Drinks; Prizes; Food

Tickets available at Tucson area Catalina Marts or at the gate.

www.TucsonNamVets.org

Doc Holiday said it best, “my hypocrisy has no bounds.”

By Rick Maze – Staff writer,  Posted : Wednesday Sep 29, 2010 17:46:43 EDT

With just days before Congress takes a six-week break for the November elections, the House and Senate veterans’ affairs committees have reached agreement on an omnibus bill making improvements in employment, job protection, housing, insurance and other benefits.

The Senate passed the bill, HR 3219, by voice vote late Tuesday. The House is expected to approve it in the next few days.

The compromise bill surfaces just as national polls are showing wide spread discontent among voters about the glacial pace of legislative act. Getting the bill done is proof that when their backs are to the wall, lawmakers can reach agreement on veterans issues, which are largely bipartisan.

Sen. Daniel K. Akaka, D-Hawaii, and Rep. Bob Filner, D-Calif., are largely responsible for the agreement but there are dozens of bills wrapped into a package. Final passage by the House is expected by weeks’ end, just before lawmakers leave town. Akaka is chairman of the Senate veterans’ committee while Filner heads the House veterans’ panel.

Akaka said there are some important provisions, such as an increase in Veterans’ Mortage Life Insurance that fills a need “obvious in today’s housing market.” Currently, maximum insurance in case of the death of a service-connected disabled veteran was $90,000, far short of paying the mortgage balance on most homes. The bill hikes the maximum to $200,000.

Additionally, it increases supplemental life insurance for totally disabled veterans to $30,000, a $10,000 jump.

“Many totally disabled veterans find it difficult to obtain commercial life insurance,” Akaka said. “This legislation would provide these veterans with a reasonable amount of life insurance coverage.”

Called the Veterans’ Benefits Act of 2010, the package also expands federal work-study programs to try to help veterans find jobs and it also tried to crack down small businesses trying to take advantage of veteran-owned business set asides by making the Veterans Affairs Department responsible for keeping a database of companies where the VA can show it is owned and controlled by a veteran. This addresses a hot-button issue for many veterans’ service organizations, who have complained to Congress that business are getting contracts without having veterans involved.

Here are some of the key provisions of the compromise:

• The Office of Special Counsel would be used on a test basis to enforce employment and re-employment rights for veterans when a federal agency is the employer.

• Homeless veterans grants from the Labor Department would be expanded specifically to help women veterans and homeless veterans with children by including child care services along with training, counseling and placement services.

• A pilot program would provide grants in three states to try to help veterans find jobs in energy-related fields. The states are not named.

• In an expansion of the ability of service members to cancel leases and contracts when deployed or reassigned to new duty stations, the bill would prohibit early termination fees for residential leases and also allows service members to terminate cellular telephone contracts, including family plans, at any time when they have military orders to relocate for 90 days or longer or move to an area not served by the cell phone company.

• Veterans’ burial benefits would increase to $700, effective Oct. 1, 2010, when a veteran dies in a VA facility or is eligible for burial in a national cemetery.

• Parents of deceased service members could be buried alongside their child in a national cemetery if the service member was not married and did not have a child and when the service member was killed by hostile fire or in a training accident.

__._,_.___
God Bless
Jose M. Garcia
Past National Commander
Catholic War Veterans,USA
josegarcia4@sbcglobal.net
Better to understand a little than to misunderstand a lot.
In God We Trust